Behavioral targeting is a method used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting relies on capturing website and landing page visitor data and using that information to provide these visitors with advertisements that are relevant to their needs and interests.
Websites collect visitor data including pages visited, amount of time on a page, links that are clicked on, and searches that are performed. All of this data creates a “profile” of the visitor that links to their web browser. Based on this data, visitors are put into an audience segment. When web users from a particular audience segment return to that website or another website that is part of the same network and are using the same browser, the audience segment information is used for advertisers to show an online ad that is relevant to that user. It is assumed that based on previous behavior, that there is a greater level of interest and intent for a particular product or service that is being offered and that the ad is more likely to be clicked on. Because these ads are targeted based on previous behavior, publishers can sell these ads for a higher price.
We all do specific actions online when shopping for a specific product or service. Media Shark allows your company to identify those patterns and target your ads around those buying signals.
Behavioral targeting is simply the technique of showing display and video ads to a specific audience based around online behavior and outside data points.
When we target around what your exact customer would be doing, then we can make your brand be so much more relevant than ever before.
Desktop Computers
Mobile Phones
Smart TVs
Tablets
CTV type devices
In App advertisements
Better Targeting = Faster Results
Business to Business
Business to Consumer
Website Retargeting
Product Branding
New Client Acquisition
Faster Online Sales
Faster Form Submissions
Specific Audience Targeting
Higher Conversion Proficiency
Increased Engagement
Schedule A Call With Our Behavioral Strategists
Develop Your Avatar And Custom Audience With The Help Of Our Team
Start Showing Ads And Videos Targeted Around Those Behaviors
News flash: almost 80 percent of companies fail to use behavioral targeting properly. Instead, about 90 percent of businesses choose to compete based on customer experience. Don’t want
Complete Guide To Behavioral Targeting 93% of businesses experience growth with their personalized strategies and behavioral targeting is one of those strategies. This statistic highlights
Behavioral targeting is the technique of using behavioral data to target the right audience. This increases the relevance of your ads and their effectiveness, and
