What is Connected TV?

Effective CTV Advertising

CTV advertising is the major service blazing the trail of Over-The-Top marketing and advertising.

Connected TV advertising or better known as CTV is a type of OTT ad placement that involves an advertisement being ran over the top of a connected TV device, like a Roku or SMART TV.

CTV Ads allow you to finally target your exact audience in the comfort of their home while they stream digital TV shows.

How Are Connected TV Audiences Targeted?

With Media Shark you can retarget your site’s visitors, or launch prospecting campaigns that can finally reach a brand new audience.

First-Party
Leverage your home page visitors, display or video clicks, and form completions.
Frequency Caps

Improve user experience by not serving the same ads to the same person over and over again.

Third-Party

Take advantage of personas, age and gender, income, household, and intent information.

IP Targeting
Target audiences on television with the accuracy of a digital campaign.

Where Are Connected TV Ads Shown?

Networks

Media Shark has access to some of the most exclusive CTV opportunities available today!

Devices

Connected TV streams across devices you find everywhere.

Run campaigns at scale.

Harness the power of your data. Create hyper-targeted campaigns using first and third-party data.
Our powerful tools allow you to combine your data with third-party data from our
trusted network partners to increase the scale and precision of your campaigns.

Campaigns

Targeting

CRM & Data

Reporting

Support

Education

Managed services

Achieve maximum efficiency in your time, resources, delivery, and performance with your dedicated Media Shark team that manages every aspect of your campaign success

Agencies

Target advanced audience segments such as Car Buyers, Dental Patients, Parents, Vacationers, Voters and more.

Strategic audience planning

Tap into rich forecasting and targeting capabilities to ensure ads are delivered to the right audience at the ideal time.

Campaign optimization

Your campaigns are continually optimized for delivery and performance by a dedicated Campaign Management Team.

Ad experiences

Choose from a variety of video ad units optimized for desktop, mobile, and OTT environments.

Transparency and informed control

Always know where your ads are running with reporting, insights, and custom analysis provided by your dedicated Behavioral Strategist.

Data Enablement

Learn about Media Shark’s data enablement capabilities, including our data provider partnerships, and Data Management Platform integrations.

Programmatic Enablement

Execute buys programmatically through Media Shark’s 60+ DSP partners with strategic inventory recommendations and full support in bid analysis, reporting, and campaign optimizations from the Media Shark team.

Behavioral Targeting

Stop running digital ads based on old targeting techniques. Media Shark’s behavioral targeting options allow you to scale faster and more efficient than ever before.

Hybrid SEO

Build your SEO strategy around how your customers shop online and start targeting the keywords that your competitors rank for. Start your Hybrid Digital Marketing SEO strategy today!

Hybrid Digital Marketing

Media Shark has coined the process of Hybrid Digital Marketing. This process has allowed many of our clients to receive faster conversions, better website traffic, and overall faster growth with our Hybrid Digital Marketing strategy.

Only Pay For Real Engagement with Your Digital Advertising!

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