Over-The-Top advertising or better known as OTT is the process of showing ads over-the-top of a connected device like a desktop, mobile phone, or internet enabled tablet.
People have become disconnected from traditional advertising means and have shifted their attention to the digital counter part which means this audience is only available with the help of OTT advertising.
Are you ready to target your audience unlike ever before?
FOR ENTERPRISES
Highly customizable, white label software platforms for
media buying, media selling, and data activation.
With Media Shark you only pay for performance. That means your digital media dollars go further than ever before!
We base our relationship with you on performance, not a written commitment. We believe on delivering results, no contracts needed.
Want to launch a campaign in 72 hours? Our Media Shark Behavioral Strategists will help you break down targeting, on-boarding, and weekly campaign management.
When you start a campaign with Media Shark whether SEO or Programmatic you always get a custom dashboard that updates 2x a day! We still love Google Analytics but our custom dashboard really points to our full attribution opportunities.
Media Shark only charges if your targeted audience clicks on your display ad or watches your digital TV commercial for a certain amount of time.
Media Shark allows your brand or agency to directly place ads or digital commercials at an extremely low price due to our network partners.
Streaming services such as SlingTV and Crackle continue to embrace and integrate programmatic advertising as their preferred method of monetization. Captivated audiences turn to the streaming device of their choice including smart televisions, gaming consoles, tablets and more, for entertainment and information on the go and at home.
The Media Shark team focuses on reporting deeper, fully transparent metrics including behavioral trends, contextual data, demographics, geographic data, time-of-day, time-of-week and retargeting efforts to continually refine and focus your campaigns.
We identify an audience based on relevant interests and online browsing behavior, both category and product-specific. This targeting solution allows us to hone in on the target audience with scaleable accuracy.
Demographic targeting allows Media Shark to customize your creative to target virtually any demographic, such as gender, age, ethnicity, education level, income, and more. The effectiveness of demographic targeting can be accurately measured and helps reduce unnecessary spend.
Media Shark can deliver an online audience that is consuming media contextually relevant to your campaign. Contextual targeting is all about “the right place at the right time.” Advertising that is immediately relevant to your product or service means your audience is much more likely to complete your desired action, maximizing your results.
Controls when a user can view your ad in order to increase response, reduce CPM waste and improve ROI. Through focused research and reporting, we use dayparting to serve ads to the right audience at the right time.
Targets your audience by device, operating system, connection speed, etc in order to optimize your digital media investment. By targeting an audience based on device characteristics, we can improve close rates and gain a competitive advantage.
Serves ads based on the user’s location to create greater advertising accuracy, increasing ROI and minimizing wasted impressions. Geographic targeting lets us increase the local relevancy of your brand and the effectiveness of your ads.
