Are you one of the people who dream of making money on YouTube? Whether you’ve already started your channel or looking to start one there are plenty of ways to earn money through YouTube. Want to learn more about topics relating to “CPM youtube” then keep reading!
One of the easiest ways to make money on YouTube is by having people watch the ads on your videos. This means that you will want more and more people to watch your YouTube videos.
CPM YouTube strategies are a great way to get more traffic to your video meaning more people watching your ads.
Keep reading for our guide to the best CPM YouTube Strategies that you can use in 2020.
What Does CPM YouTube Strategies Mean?
When it comes to YouTube, you know that getting more views is always necessary, but what does CPM mean? Well, CPM stands for ‘cost per mille’ which basically means the amount of money advertisers would pay for 1,000 views on an ad.
For you as a YouTuber, this can mean how much you get paid for 1,000 on the ads before or during your videos which is also referred to as RPM. You will get paid when people watch the ads on your videos and don’t skip them.
So, when we talk about the best CPM YouTube Strategies we’re really talking about ways to increase the views on your videos so you can make more money. The more people you get to watch your videos, then the more chances you get of viewers watching an entire ad and not skipping them.
Your personal YouTube CPM can be affected by many different things besides just getting views. It can be affected by the time viewers spend watching your videos, gender, or even the demographics of the people who are watching.
Make Quality Videos
Besides getting views, another huge factor that YouTube takes into consideration is the watch time on your videos. This means how long people are actually watching your videos.
You may think a way to increase your watch time is by just making longer videos. While for some people this could be a huge success, others may find that they’re just wasting their time.
When it comes to increasing your watch time on YouTube you need to make quality and interesting videos that people will actually want to watch. This might not be a huge secret but some people may not be ready to put in the time and effort it takes to create a quality video.
So what does it take to make a quality video? In today’s society, pretty much everyone has a smartphone with a decent camera but you need to use that camera to shoot interesting content. Make sure the people in your videos can be seen as well as heard.
Editing your videos is another thing that is going to increase quality. Making quality videos that people actually want to spend their time watching can take hours and hours of hard work. So if you’re looking to make money from YouTube, then you will need to be ready to dedicate a lot of your time.
Improve Your Thumbnails and Titles
Another way to gain more clicks on your videos is by improving your thumbnails and titles by making them relevant and interesting. You may have created an amazing video that’s interesting and has awesome quality but if your thumbnail is boring then you won’t get the views that the video deserves.
There are plenty of different ways that you can make interesting thumbnails from your videos. Take photos when you’re shooting your videos or look through your video for photos you can screengrab. You can add text to the thumbnail, multiple pictures, or even a filter to make your thumbnail more interesting.
You also want your title to be interesting enough for a potential viewer to want to watch your video. Boring titles are also ways that people won’t click on a good quality video. Do some research and see what types of videos people want to watch.
Don’t Use Clickbait
Clickbait is when you use the title or thumbnail of your video to make an outrageous claim about something happen but it isn’t the truth when people actually watch your video. Clickbait is something that may have gotten more views back in the day but more viewers find it annoying.
Using clickbait can also affect your watch time in a huge way. If someone clicks on your video to see something crazy, but that thing doesn’t happen, then chances are they won’t finish watching your video. When viewers don’t finish watching your videos you can see it affecting your watch time as well as your CPM in a huge way.
Besides that, clickbait is something that viewers see as dishonest. Using clickbait to bait people into watching your videos won’t help you grow a YouTube audience. Potential viewers will just think you’re a liar and they won’t want to watch your content after that.
Choose the Right YouTube Category
Another way to improve your YouTube CPM is by choosing the right category for your channel and videos. Sometimes advertisers will pay more to have their ad on a certain genre of videos. You also don’t want to categorize your videos in the wrong genre because this can also bring down your YouTube CPM.
Be as specific as possible when it comes to categorizing your videos on YouTube. If you’re making a gaming video, but then categorize it in style, then this will only hurt your CPM as well as getting views on your channel.
SEO on YouTube
YouTube is the second largest search engine behind Google so you’re going to want to take some time to research SEO for your YouTube videos. SEO does relate to creating interesting and relevant thumbnails and titles but it also takes into account the description and tags on your videos.
Unlike a blog post where you can write about keywords that people will search, you’re going to have to pick out the keywords from your videos and write about them in your description. The description of your video should be a way for people to see what the video is about. This is also an awesome way for it to come up in search results for potential viewers.
When it comes to your description you should also take the time to add any external links that you may want viewers to go to. Add links to your social media or store so viewers can see your content on other platforms as well.
Tags are also an essential part of your videos and using key tags will help to get your video seen by more people. Make sure you take the time to research which keywords you should be putting in your tags. You want to know what kinds of things that people are searching for.
Use Other Social Media Platforms
Sometimes gaining an audience on YouTube can be difficult without the help of other social media platforms. Unfortunately, it also takes time and dedication to build an audience on each of these platforms and won’t just happen overnight.
Creating shareable content on Twitter, Instagram, or even Facebook can help you gain a larger audience on all platforms. When people like your content on one platform, then they will probably want to follow your content on YouTube as well.
Make sure you aren’t just using your other social media to promote your YouTube channel. Create fun content on these other platforms that your followers will enjoy. You can also use social media to interact with your audience and help you build up your community by getting to know the people who watch your content.
What Kinds of Ads Are There?
Another way to help increase your YouTube CPM is by figuring out what kinds of ads are out there. Pre-roll ads are the most common type of ads and they’re the ones that will play before your video. Sometimes viewers are given the option to skip these ads which means you won’t be making any money.
On the other hand, you can also get mid-roll ads which will be played in the middle of your video. If you want mid-roll ads to play in your videos, then each video will need to be 10 minutes or longer. You can either manually decide when to play a mid-roll ad or it can automatically be done for you.
When you correctly place a mid-roll ad in your video, then people will be more likely to watch it in its entirety.
The Best CPM YouTube Strategies
Creating YouTube videos is a full-time job for many people because of the time and effort it takes to create YouTube videos. When you increase your CPM YouTube strategies you have the chance to make more money as well as reach more people.
Creating a larger audience or community on YouTube can be rewarding in many ways. Make sure that you’re authentic and genuine when it comes to creating a community.
If you’re looking for ways to increase your YouTube SEO and gain new viewers, then make sure to check out our services.
